What is a Fractional General Counsel?

A Fractional GC gives you senior-level legal leadership — the kind of judgment you'd get from a $250K+ in-house hire or $900/hour Big Law partner — on a predictable monthly retainer. You get the expertise without the overhead.

What types of startups do you work with?

We work primarily with venture-backed startups from pre-seed through Series B across SaaS, fintech, healthtech, and emerging technology.

How is this different from a traditional law firm?

Traditional firms bill by the hour, staff junior associates on your work, and take days to respond. Flux provides senior counsel directly, charges a flat monthly fee, and communicates on Slack, email, or video — however your team works.

What does flat-fee pricing include?

Each tier includes a defined scope of legal support. No hourly tracking, no surprise invoices. If something falls outside your plan, we'll tell you upfront before any additional work begins.

Can you help with fundraising?

Yes — from SAFEs and convertible notes to priced equity rounds. We handle investor negotiations, term sheet review, deal documentation, and closing execution for Seed through Series B.

What's the relationship between Flux and Rubicon Law?

Flux is a productized offering powered by Rubicon Law, a boutique firm with 20+ years of experience advising hundreds of startups. You get Rubicon's depth of experience in a streamlined, subscription-based format.

How quickly can I get started?

Book a free intro call. If we're a fit, most clients are onboarded within a week. No lengthy engagement letters or committee approvals.

Legal Notices and Terms of Use

Last Updated: March 1, 2026

These Legal Notices and Terms of Use (these “Terms”) govern your access to and use of flux.law and all content, information, and features made available through it (the “Site”). The Site is operated by Rubicon Law Group, Ltd., a Colorado limited liability company, doing business as Flux (“Flux,” “we,” or “us”). By accessing any portion of the Site, you confirm that you have read, understood, and agreed to be bound by these Terms, as they may be amended from time to time. If you do not agree to these Terms, please do not access or use the Site.

1. No Legal Advice

The content on this Site (including service descriptions, articles, guides, pricing information, and any other materials, collectively, “Information”) is provided for general informational purposes only. It does not constitute legal advice and is not a substitute for advice from qualified legal counsel. The law varies by jurisdiction, evolves over time, and depends on the specific facts of each situation. You should not act or refrain from acting based on anything on this Site without first seeking advice from a qualified attorney in the applicable jurisdiction.

2. No Attorney-Client Relationship

Accessing this Site, reviewing Information on it, or submitting a contact or inquiry form does not create an attorney-client relationship between you and Flux or any of its attorneys. Selecting or purchasing a subscription plan does not, by itself, establish an attorney-client relationship. An attorney-client relationship with Flux is formed only upon execution of a written engagement agreement countersigned by an authorized Flux attorney that specifically identifies the scope and terms of representation. Until such an agreement is in place, no communication you submit through this Site will be treated as privileged or confidential.

3. Professional Responsibility

3.1 Advertising Notice

This Site and the Information it contains may constitute attorney advertising under the rules of professional conduct applicable in your jurisdiction. Nothing on this Site is intended to solicit legal business in any jurisdiction where such solicitation would be prohibited.

3.2 Electronic Communications

Electronic mail or other messages you send to Flux through this Site or to any Flux email address are not confidential and do not invoke attorney-client privilege, unless you are an existing Flux client communicating about a matter for which a written engagement agreement is in effect. You acknowledge that the internet and electronic mail are not fully secure channels of communication, and Flux cannot guarantee the confidentiality of any messages transmitted electronically.

3.3 Responsible Attorney; Principal Office

Pursuant to the Colorado Rules of Professional Conduct and to the extent required by applicable bar rules: Flux’s principal office is located at 6635 S. Dayton St., Ste. 310, Greenwood Village, CO 80111. The attorney responsible for the content of this Site is Ryan F. Howell, licensed in the State of Colorado. Flux can be reached at hello@flux.law | 6635 S. Dayton St., Ste. 310, Greenwood Village, CO 80111.

3.4 No Specialist Certification

Colorado does not certify lawyers as specialists in any field. Nothing on this Site should be construed as a claim of certification or specialization by any state or government authority.

3.5 Past Results

This Site may describe engagements or outcomes from matters in which Flux has represented clients. All results depend on the particular facts, circumstances, and legal issues involved. Past results are not a guarantee, warranty, or prediction of a similar outcome in any future matter.

4. Privacy

Your use of this Site is subject to Flux’s Privacy Policy at flux.law/privacy, which is incorporated into these Terms by reference. The Privacy Policy describes how we collect, use, and protect information gathered through the Site. By using the Site, you consent to the practices described in the Privacy Policy. Flux may update the Privacy Policy from time to time, and any such modifications will be effective when posted.

Until the Privacy Policy is separately published: Flux may collect information you voluntarily provide (such as your name and email address submitted through inquiry forms) and information automatically gathered through cookies and similar technologies (such as IP address and browsing activity). We use this information to administer the Site, respond to inquiries, and improve our services. We do not sell your personal information to third parties.

5. General Terms of Use

5.1 Permitted and Prohibited Uses

You may use this Site for lawful purposes only and in accordance with these Terms. You may not:

use the Site in violation of any applicable federal, state, local, or international law or regulation;
infringe Flux’s intellectual property rights, including its marks, content, or materials;
transmit unsolicited commercial messages or spam;
introduce viruses, malicious code, or other technologically harmful material;
conduct denial-of-service attacks or attempt to gain unauthorized access to any portion of the Site or its underlying infrastructure;
use automated tools (including bots, scrapers, or web crawlers) to access, monitor, or copy content from the Site without our prior written consent; or
use the Site in any manner that could damage, overburden, or impair the Site or interfere with any other party’s use of it.

5.2 Intellectual Property

The Site and all of its contents (including text, graphics, logos, design, and arrangement) are owned by or licensed to Flux and are protected by United States and international copyright, trademark, and other intellectual property laws. All rights are reserved.

These Terms grant you a limited, non-exclusive, personal license to access, view, download, and print Information from the Site solely for your own non-commercial, informational purposes. You may not modify the Information in any way, or remove or obscure any copyright or rights notices. You may freely hyperlink to any publicly available page of the Site; Flux reserves the right to request removal of any such link at any time.

The “Flux” name, logo, and all related marks, service names, and slogans are trademarks of Rubicon Law Group, Ltd. You may not use these marks without our prior written consent. All other marks appearing on this Site are the property of their respective owners.

5.3 Electronic Mail

You may contact Flux at the email addresses made available on this Site for the purposes of making general inquiries, requesting information about our services, or exploring a potential engagement. You agree to cease sending electronic communications to any Flux address upon our reasonable request.

5.4 Site Availability and Changes

We may update, modify, or discontinue the Site or any portion of it at any time and without notice. Content on the Site may not reflect the most current legal developments and is subject to change. We are not liable for any unavailability of the Site at any time or for any period.

5.5 Third-Party Links

This Site may include links to third-party websites for your convenience only. Flux does not endorse or control those sites and accepts no responsibility for their content, accuracy, or privacy practices. Your use of any linked third-party site is entirely at your own risk and subject to that site’s terms.

5.6 No Warranties

This Site is provided on an “as is” and “as available” basis. To the fullest extent permitted by applicable law and the Colorado Rules of Professional Conduct, Flux disclaims all conditions, representations, and warranties of any kind, express, implied, or statutory, including any warranties of merchantability, fitness for a particular purpose, accuracy of informational content, non-infringement, quiet enjoyment, and uninterrupted or error-free operation.

5.7 Limitation of Liability

To the fullest extent permitted by applicable law and the Colorado Rules of Professional Conduct, Flux and its members, attorneys, officers, employees, and agents will not be liable for any lost profits, lost business, lost data, or for any consequential, indirect, exemplary, punitive, special, or incidental damages arising out of or relating to your use of, or inability to use, this Site.

5.8 Governing Law and Jurisdiction

These Terms, and any dispute arising out of or relating to the Site or these Terms, are governed by the laws of the State of Colorado, without regard to conflict of law principles. You consent to the exclusive jurisdiction and venue of the state and federal courts located in the City and County of Denver, Colorado for resolution of any such dispute.

5.9 Modifications

We may amend these Terms at any time. Updated Terms will be posted on this Site with a revised “Last Updated” date. Your continued use of the Site following posting of any changes constitutes your acceptance of the updated Terms.

5.10 Entire Agreement; Severability

These Terms constitute the entire agreement between you and Flux with respect to your use of the Site and supersede all prior understandings, whether written or oral, relating to the same subject matter. If any provision of these Terms is held invalid or unenforceable, that provision will be limited to the minimum extent necessary and the remaining provisions will continue in full force.

5.11 Contact

This Site is operated by Rubicon Law Group, Ltd., d/b/a Flux. Questions or concerns regarding these Terms may be directed to: hello@flux.law | 6635 S. Dayton St., Ste. 310, Greenwood Village, CO 80111.